The only question is where. We are building the place they will spend it — and we started with Sienna-Rose.
Renting the audience isn't the problem. Renting the human influencer is.
We own the talent — AI personas with deep character bibles, story arcs, and controlled voice. We operate the pipeline — one agentic stack that builds, writes, and ships. Brands get exclusive access to our audiences. 12-month contracts. Every campaign compounds the audience.
Content farms burn out. Media companies compound. We're building the latter.
20 years at Nike, Jordan, Philips, Adidas, Instagram. Three-time CMO. Now building Unreal Personas — solo, in the trenches.
10 years at Nike and Jordan Brand (EMEA Hilversum, London, Dubai) — worked on the brands of Michael Jordan, LeBron James, Kobe Bryant, Serena Williams, Tiger Woods, Roger Federer, Rafael Nadal, Neymar and more.
Philips Women's Beauty (Global Headquarters, Amsterdam) — consumer brand development, global campaigns.
Agency-side at Blink Communications (Dubai) — led accounts for Adidas, Meta, Red Bull, and BMW.
Worked both sides of influencer deals — brand paying, agency negotiating. Lived inside the operational chaos Unreal Personas fixes.
Operator, not just a strategist — creates the personas, builds the product, runs the operation.
Working at the AI frontier — agentic workflows let one founder ship at studio pace. Two-time marathon finisher (Rotterdam + Amsterdam 2024). Training for Amsterdam Marathon 2026. Father of three boys. No parties. No drinking. No smoking. Fully dedicated.
We are raising from investors who understand media, advertising, or technology — and who understand that the best investments are made when the thesis is clear but the company is early.
Campaigns end. Audiences compound. Everyone else pays what Series A costs.
17 slides. Market, model, milestones, founder, and the ask.
rich@unrealpersonas.com · unrealpersonas.com